Data as a Driver of the Gaming Industry

According to Gartner, “By 2020, organizations that offer users access to a curated catalog of internal and external data will derive twice as much business value from analytics investments as those that do not.” Today we’d like to spotlight a industry where the ability to constantly benefit from the obtained information is already the key to success.

Rapid Development of Computer Games

It took games just a few years to evolve from cardboard boxes and simplistic video shooters to full-scale virtual environments featuring powerful graphics and offering users an opportunity to play with thousands of their associates located all over the world. The world entertainment and media market is projected to grow from around 1.8 trillion U.S. dollars in 2017 to 2.2 trillion U.S. dollars in 2021 (1) and the gaming industry is sure to increase its share.

To support their rapid expansion game design companies are utilizing each and every aspect of data analytics to enhance customer acquisition, decrease churn and increase monetization.

Behavioral Analytics

Each minute active players generate a wealth of information that can be used by game developers to make their products more commercially viable.

Analysing internal data such as the number of sessions per day, most popular game items, interaction with NPCs, etc. lets the programmers enhance player experience and increase retention. Tracking the information related to players’ profiles can help designers make their fantasy worlds most enticing and marketers - expand the coverage and reach to the untapped groups of potential customers.

Using Data to design Better Computer Games

Game data analysis is already acknowledged by quite many of the world's biggest studios as the main driving factor for their business. But the utilization of the acquired data still remains an issue.

Designers, artists, programmers, sound designers, testers, not to mention the C-level, PR, and marketing are in need of continuous access to relevant and comprehensible information. In the absence of such access those who lack technical expertise have no choice but to wait for a data team report.

Natural Language Interface - Just Get This Straight

Many game producers and product managers in the gaming industry would like to be data-driven, but it requires both critical thinking and sharp technical skills including good command of SQL and more. So, they often have to trust their information to third-party analytics providers or hire costly in-house expert teams.

FriendlyData Natural Language Interface for databases can be the key to democratizing access to data. You can just ask your database a question and the built-it NLP interface will translate your words into SQL requests, process them, and put out the answer in a matter of seconds.

Let’s say, a business owner wants to know the number of active users per month in the first quarter of the year. FriendlyData is here to provide an answer that will let him/her make the right and timely decision concerning for example promotional campaign or choice of target markets.

Use case

For example, Wargaming Group Limited, a leader at the free-to-play MMO (Massively Multiplayer Online) game market has already seen the true value of data democratization.

Here are just some of the Wargaming stats:

  • Millions of people in the user base
  • Millions of ‘events’ generated by company’s mainline games, World of Tanks, World of Tanks Blitz and World of Warships, daily
  • Multiple data sources (battles, sessions, accounts, logs) for each game
  • Players located in different time zones across Europe, North America, CIS, and Asia
  • 15 offices in different countries
  • More than 4000 employees

For a company offering high-quality games at no charge and making profit upselling items within the product efficient analytics is absolutely crucial. “FriendlyData has addressed a huge need in the world of Enterprise data by helping non-technical people access critical info in a secure, intuitive way. Individuals and teams that rely on timely, trustworthy data now have an amazing new tool at their disposal," Alex Nenadavets, Lead Strategic Intelligence Analyst, noted.

Make Your Data Friendly Today

FriendlyData offers a ready straightforward NLP interface to support the introduction of data-driven approach at all business levels.

As the gaming industry continues to boom, actionable insights into behavioral analytics and players’ profiles can become your all-purpose weapon in the endless battle for the users’ attention. (1)